
Subaru certainly
knows how to put its money where its mouth is! Part of the ongoing "Subaru
Loves The Earth" campaign is this recent development: With its partner
TerraCycle, Subaru is managing to keep not-easily recyclable materials from the
trash pile (and from incinerators) plus, has re-purposed them to the tune of
more than one-million pieces! And that was all in less than a year, by way of
at least 540 participating Subaru dealers! This translates to the fact the
partnership interrupted business-as-usual by both creating these high-quality
recycled elements (think playground elements & picnic tables/benches), and
then donating them to local communities who truly appreciated them.
What items
are possible to recycle?
- Lids
- Plastic straws
- Snack wrappers
- Snack bags
- Disposable cups
- Plastic coffee/creamer holders
- A ton of things - Just bring it in!
Where do we
fit in?
Well, with
almost 600 Subaru retailers across the nation, that's where. These dealers will
participate via "TerraCycle Zero Waste Boxes" for employees, customers, and
community partners to utilize. Items like lids, plastic straws, snack wrappers,
snack bags, disposable cups, and even plastic coffee/creamer holders are on the
list. You can collect these at your office or home, and then, we here at the
Subaru dealer will have specially-designed Zero Waste Boxes to get them to
TerraCycle with. What's more, after these items collected are recycled, Subaru
dealers can assist local community organizations with donations ordered from
the products made with the recycled materials (Subaru product-exclusive
access). So essentially, it's a true trash-to-treasure arrangement for local
organizations in need.
What do
Terracycle & Subaru Have to Say On this Development?
Thomas J.
Doll, President and CEO of Subaru of America, Inc. had this to say:
"Through Subaru Loves the Earth, we are proud & honored to partner
again with TerraCycle to empower local communities nationwide to think about
recycling in new & meaningful ways. This ongoing partnership allows us to
act on what we at Subaru personally feel as a responsibility to protect the
Earth's natural wonders & promote a cleaner planet." Over at
TerraCycle, CEO Tom Szaky noted "At TerraCycle, our mission is to
'Eliminate the Idea of Waste' and it's through partnerships like Subaru Loves
the Earth that truly make a difference. It's a privilege to continue our
ongoing relationship with Subaru, and we look forward to partnering with them
for many years to come."
How can I
Get Involved?
You can
always go online to subaru.com/environment as well as follow
#SubaruLovesTheEarth on social media platforms. With over 40,000 volunteer
hours and more than $120 million in donations (from the past 20 years) you will
be assisting Subaru Of America in its mission with anything you do! TerraCycle
has contributed over $25 million to schools & charities since it began
about 15 years ago. Come on in an bring those not-usually-recycled items in and
we'll help turn it into something amazing!
One More
Thing!
Did you know
that 1.) the only U.S. auto production
plant that is also designated as a backyard wildlife habitat (National Wildlife
Federation) is the Subaru of Indiana Automotive, Inc. plant and that 2.) all Subaru products are manufactured in
zero-landfill production plants? Awesome! As always, feel free to look at our current inventory of top-of-the-line, new Subaru models if you want to support
a company with such strong initiatives and results as Subaru! We here at
Reedman-Toll Subaru of Langhorne are proud to be a part of the Subaru Love the
Earth Promise and can't wait to work with you soon!